Margs Lucia

  When connecting with customers, few stores do it better than Target. What is behind the appeal? Is it the red branding, curated product lines, or seamless shopping experience? Target has built a loyal following across multiple demographics. Their success comes from how well they understand their customers, and that brings us to buyer personas. These personas help Target tailor everything to ensure it meets the unique needs of each shopper who enters its stores. So, who are the buyer personas? Here are just two examples: Millennial Mom The millennial mom ranges between 28-40 years of age, and values convenience and affordability. They are mostly shopping for household essentials, shopping for their kids, and picking up groceries. Most of them will likely use their Target Circle app for deals and discounts. They like that Target offers stylish but functional products. A channel to advertise and speak to them would be the mobile app or Instagram. They would also enjoy using the curb...

      The podcast I want to talk about today is Crime Junkie, hosted by Ashley Flowers and Britt Prawat. It started in 2017 and has posted weekly on their Spotify channel or whatever you get your podcasts from. Each episode is about 30 minutes to an hour long and covers topics from murder, missing persons, and serial killers.  It originally appealed to me back in 2018 when I was looking for a new podcast to get into. What attracted me the most was that the episode format was organized, and as hosts, they got straight to the point. What turned me off about other true crime podcasts was that they talked a lot about other things before getting to the point of the podcast, and they seemed disorganized.  It makes sense for them to create their podcast because it's a perfect format for what they discuss. While the stories are gory and hard to stomach, I appreciate that through the podcast, I only have to listen to them, versus having to watch them. Since creating the ...

      This first image is from Old Forester. I believe the message it is trying to send is that no matter what is on your table for your parties and dinners, Old Forester is at the center of it all and the most important thing on your table. You can tell by the way it was placed at the center to catch your eye. Although there aren't many comments under the post, the ones that are there are positive ones, leaving "fire" emojis to show that they agree.      This image from Tarte is sending a big message. Big Stick Energy is a play on words for another message that basically translates to someone with confidence. The caption itself talks about sticking it to negative energy and uplifting each other. All of the comments are in agreement with the messaging by leaving encouraging words and fun emojis. There are also comments talking about how bold this messaging is.      This image is from Venmo is more obvious than the rest. I believe they are try...

In this video for Dove, we are in a teen's room as she's browsing on her phone, looking at models and influencers on social media. There are no titles, no words, no one trying to sell you anything. You discover that the original photo she posted wasn't a model or celebrity; it was her, completely done up and unrecognizable. As the video progresses, she's going back in time; removing makeup, editing herself to look more "real" as she's trying to capture a selfie of herself. Her lips get smaller, her hair gets frizzier, and she's showing every blemish and scar. The ending shows us a normal young girl, but the ad does not feel like an ad because it takes you in by simply following her journey. It's only at the very end that a message pops up: The ad is well-done because instead of pushing a product or brand, it taps into a real, emotional truth—something its audience deeply relates to. With this subtle, narrative-driven approach, it tells a story and ...

  When it comes to content planning, a well-structured content calendar makes all the difference. After reading 7 Content Calendar Examples From Awesome Brands to Inspire Your Own, a few takeaways stood out to me the most because they highlight practical strategies for staying organized, maintaining consistency, and maximizing content impact. These insights can reinforce the importance of planning ahead and also offer valuable tips that can aid workflows and engagement.  Takeaway #1: Organic Social Media content doesn't always need to sell directly in order to be successful.  This is important because brands sometimes feel the need to push products onto their audience in an often rigid manner. Meanwhile, good social media content that is organic can speak more to the consumer because, when done right, it makes the audience feel like they are a part of the magic.  Takeaway #2: Earn your audience's trust through the content you create By building trust with your a...

           When it comes to creating a content-rich website, National Geographic does it best. Its high-quality, diverse, and engaging content brings people in and allows it to stand out.      Its content is not only high-quality, it's also known for its well-researched articles that cover topics like science, nature, history, and culture. Like its magazine, the website is also known for its spectacular visual storytelling. The website features amazing photography, videos, and interactive maps. These elements allow the website to be more engaging and useful to viewers. Each piece is carefully crafted and backed by reputable sources, written by expert journalists, scientists, and explorers.      NatGeo's website also has excellent multimedia integration, allowing content to be available in multiple formats. They have articles and blogs, videos and documentaries, and interactive graphics and maps that help users explore various t...