If It Feels Like an Ad, You’re Doing It Wrong



In this video for Dove, we are in a teen's room as she's browsing on her phone, looking at models and influencers on social media. There are no titles, no words, no one trying to sell you anything. You discover that the original photo she posted wasn't a model or celebrity; it was her, completely done up and unrecognizable. As the video progresses, she's going back in time; removing makeup, editing herself to look more "real" as she's trying to capture a selfie of herself. Her lips get smaller, her hair gets frizzier, and she's showing every blemish and scar. The ending shows us a normal young girl, but the ad does not feel like an ad because it takes you in by simply following her journey. It's only at the very end that a message pops up:


The ad is well-done because instead of pushing a product or brand, it taps into a real, emotional truth—something its audience deeply relates to. With this subtle, narrative-driven approach, it tells a story and builds trust and creates space for reflection, making the ad more memorable and powerful than a traditional marketing pitch.

Since its original posting, it's been viewed 3 million times and received 790 comments, where most of the commenters post about how they feel seen and heard with this ad. Some say it made them cry because it tapped into their emotions and feelings around the content. 

https://x.com/Margsluciana/status/1911629365705572604 

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