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Showing posts from April, 2025

Podcast: Crime Junkie

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      The podcast I want to talk about today is Crime Junkie, hosted by Ashley Flowers and Britt Prawat. It started in 2017 and has posted weekly on their Spotify channel or whatever you get your podcasts from. Each episode is about 30 minutes to an hour long and covers topics from murder, missing persons, and serial killers.  It originally appealed to me back in 2018 when I was looking for a new podcast to get into. What attracted me the most was that the episode format was organized, and as hosts, they got straight to the point. What turned me off about other true crime podcasts was that they talked a lot about other things before getting to the point of the podcast, and they seemed disorganized.  It makes sense for them to create their podcast because it's a perfect format for what they discuss. While the stories are gory and hard to stomach, I appreciate that through the podcast, I only have to listen to them, versus having to watch them. Since creating the ...

The Hidden Language of Branding

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      This first image is from Old Forester. I believe the message it is trying to send is that no matter what is on your table for your parties and dinners, Old Forester is at the center of it all and the most important thing on your table. You can tell by the way it was placed at the center to catch your eye. Although there aren't many comments under the post, the ones that are there are positive ones, leaving "fire" emojis to show that they agree.      This image from Tarte is sending a big message. Big Stick Energy is a play on words for another message that basically translates to someone with confidence. The caption itself talks about sticking it to negative energy and uplifting each other. All of the comments are in agreement with the messaging by leaving encouraging words and fun emojis. There are also comments talking about how bold this messaging is.      This image is from Venmo is more obvious than the rest. I believe they are try...

If It Feels Like an Ad, You’re Doing It Wrong

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In this video for Dove, we are in a teen's room as she's browsing on her phone, looking at models and influencers on social media. There are no titles, no words, no one trying to sell you anything. You discover that the original photo she posted wasn't a model or celebrity; it was her, completely done up and unrecognizable. As the video progresses, she's going back in time; removing makeup, editing herself to look more "real" as she's trying to capture a selfie of herself. Her lips get smaller, her hair gets frizzier, and she's showing every blemish and scar. The ending shows us a normal young girl, but the ad does not feel like an ad because it takes you in by simply following her journey. It's only at the very end that a message pops up: The ad is well-done because instead of pushing a product or brand, it taps into a real, emotional truth—something its audience deeply relates to. With this subtle, narrative-driven approach, it tells a story and ...