The Hidden Language of Branding

 

    This first image is from Old Forester. I believe the message it is trying to send is that no matter what is on your table for your parties and dinners, Old Forester is at the center of it all and the most important thing on your table. You can tell by the way it was placed at the center to catch your eye. Although there aren't many comments under the post, the ones that are there are positive ones, leaving "fire" emojis to show that they agree. 

    This image from Tarte is sending a big message. Big Stick Energy is a play on words for another message that basically translates to someone with confidence. The caption itself talks about sticking it to negative energy and uplifting each other. All of the comments are in agreement with the messaging by leaving encouraging words and fun emojis. There are also comments talking about how bold this messaging is. 

    This image is from Venmo is more obvious than the rest. I believe they are trying to market their new Venmo debit card. The caption mentions that users are going to "need a bigger wallet" to hold more money, or perhaps suggesting that the only card you'll need is their card. The comments are all mostly positive with people dropping their handles in hopes that Venmo will send them money.