Inside the Media Room at Tourism Whistler

There are some differences between traditional news releases and those found on Tourism Whistler's Media room. For one, while exploring their news releases, I found they are short and to the point. In a fast-moving digital world, traditional news releases often struggle to keep up with modern storytelling and how to keep it dynamic by offering an all-in-one resource hub. 

Tourism Whistler’s media room is thoughtfully designed for those who are journalists, content creators, or maybe just curious travelers. Instead of a single sheet of facts and quotes, it offers high-resolution media assets like videos for press trips and local contacts. It's not just a place for information — it's a platform for inspiration. Whistler is different because it encourages deeper exploration by packaging stories visually and contextually, which is helpful to media outlets that are inspired by today's visually driven audiences. 


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