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 Hi everyone!

Welcome to my blog. I'm Margarita and my course is Social Media in Public Relations, COMM 3370. 



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Inside the Media Room at Tourism Whistler

There are some differences between traditional news releases and those found on Tourism Whistler's Media room. For one, while exploring their news releases, I found they are short and to the point. In a fast-moving digital world, traditional news releases often struggle to keep up with modern storytelling and how to keep it dynamic by offering an all-in-one resource hub.  Tourism Whistler’s media room is thoughtfully designed for those who are journalists, content creators, or maybe just curious travelers. Instead of a single sheet of facts and quotes, it offers high-resolution media assets like videos for press trips and local contacts. It's not just a place for information — it's a platform for inspiration. Whistler is different because it encourages deeper exploration by packaging stories visually and contextually, which is helpful to media outlets that are inspired by today's visually driven audiences. 
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Unleash Your Speed: Introducing the All-New ZipFactor Running Shoes

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 They're here! Get ready to hit the ground running with the new ZipFactor Running Shoes. These state-of-the-art shoes are designed for runners of all levels. They will not only look amazing, but they will provide comfort like none other.  Features Build for Performance: Ultimate Support: Proven reduced impact on your knees by 25%, compared to the average running shoes. Lightweight Design: Finally, running shoes that won't weigh you down. Breathable Mesh Upper: On your most intense runs, these shoes will keep you cool and dry. Adaptive Traction: Feel comfortable to conquer any terrain with superior grip. Be a Part of the Launch: At Zippy Shoe company, we aren't just about new launches, we are here to build a community. If you want to join us on this journey, share your running milestones with us by following us on social media.  Tag us using #ZipFactor4Life so that we can share your stories and show you off. After all, this is about you, our amazing community of runners....
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If It Feels Like an Ad, You’re Doing It Wrong

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In this video for Dove, we are in a teen's room as she's browsing on her phone, looking at models and influencers on social media. There are no titles, no words, no one trying to sell you anything. You discover that the original photo she posted wasn't a model or celebrity; it was her, completely done up and unrecognizable. As the video progresses, she's going back in time; removing makeup, editing herself to look more "real" as she's trying to capture a selfie of herself. Her lips get smaller, her hair gets frizzier, and she's showing every blemish and scar. The ending shows us a normal young girl, but the ad does not feel like an ad because it takes you in by simply following her journey. It's only at the very end that a message pops up: The ad is well-done because instead of pushing a product or brand, it taps into a real, emotional truth—something its audience deeply relates to. With this subtle, narrative-driven approach, it tells a story and ...
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